As this past weekend has shown us, the media is great at one thing: driving ratings, driving stories, driving nonsense, but mostly just driving. As Exhibit "A" I will direct your attention to the Politico article where in a fit of honesty, they described in detail what most of us already suspected -- sometimes it's not the story itself that matters, but how it is perceived. And the media will push whatever angle it wants:

http://www.politico.com/news/stories/050 8/10604.html

And of course, everyone once in a while, for "balance", they'll throw the other side of bone. As in, stain everyone equally. Lest you doubt me, just go to the MSNBC home page right now, and what do you find? An article with faux hand-wringing about "Clinton's uneasy return" to the Senate. And an article entitled "Newsweek: Lobbyists in Obama's closet too". What a wonderful media we have, where everyone gets dumped on equally.

To the media, fairness is just making sure everyone suffers equally. Nevermind the Memorial Day events happening throughout the country, all that's important is that eyeballs be glued to the TV. Sensationalism sells, and I fear that the election of 2008 will be marked by a return of that Gilded Age classic, yellow journalism.